Audience

Audience answers three questions about the people who visit: how many came and how they behaved (visitors, page views, bounce rate and time spent), where they came from (countries and regions), and what they used (browsers, operating systems and browser sizes).

Every query here takes the Analytics arguments: view or websiteId, a period, and filters.

Over time#

The queries named "over time" answer with a series: one step per hour, day, week or month, oldest first, with every step present even when nothing was recorded in it. They need a period with a start, so send any period but all, the default: with all they answer with an error.

How long a step is depends on the period:

Period	Each step
today, or custom with from and to the same day	An hour
last-12-months, or custom covering exactly twelve months	A month
Any other	A day

With period=custom, interval chooses the step instead: PT1H, P1D, P7D, P1M or P1Y. Weeks start on Monday, so start a weekly range on a Monday: when from is another day, the visits before the first Monday are left out of the steps, though not out of total.

Send previousPeriod=1 to compare: each step gains the figure from the same step of the period before, which is as long as yours and ends where yours starts.

Visitors and page views#

A visitor is one person, counted once however many pages they read. A visit (a session) is one stay on the website, from arriving to leaving. A page view is one page loaded.

Traffic collected at the Basic consent level records page views but no visitor and no visit. It counts in page views, and nowhere else: not in visitors, visits, bounce rate or time spent. A website that collects at Basic before visitors consent can show many page views and few visitors.

In Silktide itself: Audience, in Help.