Acquisition
Where visitors come from, by source, medium and campaign.
Acquisition answers where visitors come from. A source is the specific origin of a visit, such as Google, Facebook, ChatGPT or a website that linked to yours. A medium is the broad channel it came through, such as search, social, email or an AI assistant. A campaign is the utm_campaign on the links you share.
Direct is a fallback, not proof that someone typed your address: a visit whose referrer or campaign was not passed on counts as direct. Where a visitor came from is only known for visitors collected at the Cookie-free or Complete consent level.
- Get sources and Get campaigns are tables, and can count completions of a goal beside each row.
- Get sources over time and Get campaigns over time draw the busiest as lines, step by step. Like every Analytics query over time, they need a
periodother thanall, the default.
Every query here takes the Analytics arguments: view or websiteId, a period, and filters. Narrow any of them to one source, medium or campaign with filters[source], filters[medium] or filters[campaign].
In Silktide itself: Acquisition, in Help.
- GETList where visitors came from, one row per source and medium
/v1/results/analytics/sourcesLists where visitors came from: a search engine, a social network, an AI assistant such as ChatGPT, an email, or another website that linked to yours. - GETGet visitors from the busiest sources, step by step
/v1/results/analytics/sources-over-timeDraws the busiest sources as lines over time: unique visitors from each, step by step through the period. - GETList the campaigns visitors arrived through
/v1/results/analytics/campaignsLists the campaigns visitors arrived through. - GETGet visitors from the busiest campaigns, step by step
/v1/results/analytics/campaigns-over-timeDraws the busiest campaigns as lines over time: unique visitors who arrived through each, step by step through the period.